"Curiosity killed the cat. But satisfaction brought it back." - Anonymous
I've always wanted to know what's up. That led me to study journalism and languages, edit magazines, live abroad, and form this boutique PR agency.
The stories continue to unfold every day, in conversations with clients, their clients, associates, and the media that cast light on all of our stories.
The tools change, but the story remains. It's still all about the 5 "W's" and the "H": Who, What, Where, When, Why and How.
Who are you? What do you sell? Where can the buyer get it? When is it available? Why should the buyer buy? How do they buy it?